Where Data Meets Personality in Marketing
This month we’re featuring 3am Ideas, a Perth-based digital marketing agency founded by Oliver Leeb. Known for its down-to-earth approach, 3am Ideas helps small businesses get real results by combining strategy, data, and a bit of personality.
“I started the business at the tail end of the mining boom, having helped dozens of friends, family, and small businesses with their marketing. Eventually, it became clear that there was a need for a team who could do this professionally, with empathy, without the arrogance, and with some personality. Minus the $25,000 website bills. Ridiculous!”
That foundation has shaped the culture and process behind the work. It’s not just about ticking off a list of deliverables, but about making marketing genuinely useful, usable, and honest. At its core, 3am Ideas is about translating business goals into smart, well-executed digital campaigns.
One thing clients often don’t realise is just how much analytical thinking goes into every step. It’s not guesswork or creative fluff. It is performance-focused, driven by real insights, and deeply strategic.
“We spend a phenomenal amount of time looking at data. Not vanity metrics. Actual decision-making data. What’s working. What’s not. What to improve. Clients are often surprised at how much strategic thinking goes into even the smallest campaigns.”
Over the years, 3am Ideas has delivered strong commercial outcomes across a wide range of clients and industries. But for Oliver, it’s not just about revenue. It’s about helping people feel confident in how their business shows up online.
“We’ve generated a lot of revenue for our clients. But the proudest moment was when a client saw their new website and branding and said, ‘That finally feels like us.’ I think that’s what it’s all about.”
Right now, the 3am Ideas team is especially excited about their Small Business Marketing Package. This service offers everything a local business needs to establish a strong presence online. It includes Google Ads, social media strategy, website optimisation, and reporting. Everything is tailored to deliver measurable growth at a reasonable cost.
Want to learn more?
Visit the website: 3amideas.com.au
Connect with Oliver on LinkedIn: linkedin.com/in/olileeb
This article is part of Facilit8’s Member Spotlight series, sharing stories, promoting our members, and helping everyone grow stronger together.